Rocketgirl is a multidisciplinary nft-artist from Scotland.
Can you tell us a bit about your artistic career and how you came to create NFT art?
I have been creating art for 25 years but only elevated to selling commercially in 2019. I mostly worked in oils and ink until 2021 when I taught myself digital art and then progressed my skills to integrate ai in 2022.
When did you decide to establish yourself as an NFT-artist and what type of artwork do you most enjoy creating?
I’ve worked in startups for 7 years (PR director) and was exposed to the emerging blockchain technology as a result. I was about to start minting cryptoart in 2018 but got hacked and delayed my journey.
I fully dived into the space early 2021 minting in late fall. I create two distinct styles -
I have two distinct styles: abstract chaos (analogue x digital painting) and dark dystopia / dark romance (ai collage x digital painting)
Have you also gained experience in the classical art market?
I’ve had a few IRL gallery shows in my city (Edinburgh) and also worked as a press manager for the world’s largest arts festival (Edinburgh Festival) which integrated a fine art program.
Can you give us some insight into your creative process when creating NFTart? What tools and technologies do you use?
I do a large amount of research and ideating and listening to the muse before starting anything, even a sketch. I can have an idea rolling around my head for a few weeks at least and won’t plan my piece until I start it, although the vision will be in my mind’s eye.
I use oil, acrylic, spray paint, ink and more in my physical work and then re-work it digitally. I have recently integrated AI into producing parts of my work and find it incredibly freeing but no less rigorous.
What role does success play for you as an NFT-artist?
I want to be up there with the best and be a widely known name in the space. For me, success is achieving my vision and having collectors who truly believe in my art more than simply high sales.
What challenges have you experienced so far as an NFT artist and how have you overcome them?
I was very focused on comparing myself to others at the start but I soon learnt that it was a drain on my vision. I only benchmark with my last piece and learn from others, rather than feel that I have to do the same things, be on the same platforms and so on.
How did you sell your first NFT artwork and how did you establish yourself in the NFT market?
I spent 7 months learning, networking, watching, and developing my branding. I minted my genesis on @foundation as an auction.
Can you tell us about your marketing strategy and how you interact with your community?
As a marketing professional with 17 years experience and in tech PR, I feel very lucky to understand the importance of solid strategy and audience building. My strategy shifts when I am doing a Nifty Gateway curation drop, a solo drop on Superrare or an edition piece and I always use a variety of methods to keep things fresh and make an impact.
How do you find buyers/art collectors?
I use a mix of Twitter and Discord networking and will be expanding my search to other platforms soon.
How important is it to you to connect with the crypto community and how do you use that connection to spread the word about your art?
It ‘s crucial. I am a very community-minded artist and would rather use my platform to give others exposure than to gatekeep it for my own purpose. I am into trading and have a lot of connections in those areas, attending spaces daily and not art ones per se.
How do you see the future of NFT art and what do you think will change in the future?
It will take time and we need to onboard the trad art buyers with aplomb but it is going to be the digital renaissance we deserve if we keep our values and innovate.
What is your goal or vision as an artist?
To be a renowned and mildly notorious artist with a style that is unforgettable, and a respected leader in the space.
What advice would you give to newcomers to Space or new NFT artists?
Take your time and watch how others are building before you mint a single pixel. It takes time to build an audience and network - but if you are consistent and have vision and passion, opportunities will flow.